Procedure
Procedure as published: Other - Mini Competition via Ofcom Market Research Framework Agreement.
Key facts
- Buyer
- Ofcom · Body governed by public law
- Supplier
- Discovery Research
- Value
- £57,878
- Procedure
- Other - Mini Competition via Ofcom Market Research Framework Agreement
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date24 Jul 2025
- Published18 Aug 2025Published 25 days after the contract date
Description
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
About the supplier
Discovery Research: every public contract they have won, plus their Companies House record (company 03068609).