Contract award · 7 Mar 2025

Evaluating digital engagement and nudge effectiveness among less digitally

Department for Environment Food & Rural Affairs awarded “Evaluating digital engagement and nudge…” to Verian Group UK Ltd for £64,976.

Business servicesLondon

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Department for Environment Food & Rural Affairs · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£64,975.75
Procedure
Call-off from a framework agreement
Sector
Business services · Social research services (CPV 79315000)
Region
London
Timeline
  1. Contract date7 Mar 2025
  2. Published28 Mar 2025Published 21 days after the contract date

Description

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

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