Contract award · 11 Apr 2025

2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

Ahdb awarded “Social Media services USA, Canada & Mexico covering (beef, lamb & pork)” to Llibertat for £368k on 11 Apr 2025.

Business servicesWest Midlands

BuyerAhdb
Value £368k
WinnerLlibertat SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Ahdb · Body governed by public law
Supplier
Llibertat SME
Value
£367,500
Procedure
Open procedure (above threshold)
Sector
Business services · Advertising and marketing services (CPV 79340000)
Timeline
  1. Contract date11 Apr 2025
  2. Published27 May 2025Published 46 days after the contract date

Description

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: • Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness • Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: • Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns • Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality • A point of view on content curation noting that we have staff and farmers creating content • How …

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