Competition with a shortlist
Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.
Key facts
- Buyer
- Ahdb · Body governed by public law
- Supplier
- QA Research Ltd SME
- Value
- £240,000
- Procedure
- Call-off from a dynamic purchasing system
- Sector
- Business services · Survey design services (CPV 79311100)
- Region
- West Midlands
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date24 Jun 2025
- Published14 Jul 2025Published 20 days after the contract date
Description
Award of Contract. AHDB intend to commission a Contract to one agency for the provision of Satisfaction Surveys of AHDB customers and stakeholders. Our farmers, growers and processors expect to see a return for the levy they pay, and these surveys form a key part of our evaluation strategy. The Customer Insight Measure (CIM) has taken place annually since 2015, with fieldwork carried out between October and December, we intend for this pattern to continue. The last survey was completed between October and December 2024. The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors. Processor levy payer respondents are asked slightly different recruitment questions to farmer/grower levy payers, given the different nature of their businesses. While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set u…
About the supplier
QA Research Ltd: every public contract they have won.