Contract award · 13 Feb 2025

Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land

Department for Environment Food & Rural Affairs awarded “Testing Object-Oriented Nudges for Regulatory Compliance in…” to Verian Group UK Ltd for £49,777.

Business servicesLondon

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Department for Environment Food & Rural Affairs · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£49,777
Procedure
Call-off from a framework agreement
Sector
Business services · Social research services (CPV 79315000)
Region
London
Timeline
  1. Contract date13 Feb 2025
  2. Published28 Mar 2025Published 43 days after the contract date

Description

This experiment is part of our Choice Architecture Test (CAT) series. We have already conducted two tests, CAT 1 and CAT 2, with a third (CAT 3) and fourth (CAT 4) in progress. This will be our fifth test (CAT 5). • CAT 1: tested the effect of defaults on a hypothetical Sustainable Farming Incentive (SFI) application. Results showed a statistically significant increase in the environmental quality of the agreement generated through defaults compared to the current SFI application design. • CAT 2: tested the effect of defaults and guided selection on a hypothetical Countryside Stewardship (CS) mid-tier application. Results for CAT 2 also showed defaults being effective. Compared to the current CS mid-tier design & some aspects of guided selection tested during the experiment, defaults led to more spatially targeted actions being chosen (the primary outcome of the experiment) by farmers, that might indicate higher quality environmental agreements . • CAT 3: will test the effect of geosp…

About the supplier

More from Department for Environment Food & Rural Affairs

All contracts

More won by Verian Group UK Ltd

All contracts

Recent business services contracts

Sector overview