Procedure
Procedure as published: Other - Mini Competition via Ofcom Market Research Framework Agreement.
Key facts
- Buyer
- Ofcom · Body governed by public law
- Supplier
- Magenta Research Ltd SME
- Value
- £87,000
- Procedure
- Other - Mini Competition via Ofcom Market Research Framework Agreement
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date2 Feb 2026
- Published9 Apr 2026Published 66 days after the contract date
Description
The overall purpose of this project is to broaden Ofcom's understanding of what the communications landscape will look like in the future. Key questions and topics we want to cover include: General - What comms services are consumers using both online / offline now? And expect to use in the future? Ensuring we achieve a good coverage across all our regulated sectors/key priorities (see below). o How does this vary in home / out of home? By device? What drives these decisions? - Explore emerging technologies, especially AI, and their impact on communication services. o When and why are consumers currently using AI services (e.g. general purpose chatbots (Gemini, ChatGPT etc.) and 'single' purpose AI tools (Sora, Character.AI, Spotify DJ))? Are consumers always aware when they are interacting with AI? o What are some of the key challenges / blockers associated with using AI? e.g. trust, cost, unaware of capabilities, other - Identify the potential opportunities, risks and…
About the supplier
Magenta Research Ltd: every public contract they have won.