Contract award · 25 Sep 2025

Standards and Attitudes Tracker

Ofcom awarded “Standards and Attitudes Tracker” to BMG Research for £184k on 25 Sep 2025.

Business servicesLondon

BuyerOfcom
Value £184k
WinnerBMG Research

Procedure

Procedure as published: Other - Mini Competition via Ofcom Market Research Framework Agreement.

Key facts

Buyer
Ofcom · Body governed by public law
Supplier
BMG Research
Value
£183,900
Procedure
Other - Mini Competition via Ofcom Market Research Framework Agreement
Sector
Business services · Market research services (CPV 79310000)
Region
London
Timeline
  1. Contract date25 Sep 2025
  2. Published10 Nov 2025Published 46 days after the contract date

Description

The panel would like to commission a quantitative research programme, consisting of an Adults and Teens survey. The adults' tracker covers several different key topic areas. The main objectives are: Concerns about content To uncover any concerns audiences have about potentially offensive, harmful or damaging content on TV. To uncover any concerns audiences have about potentially offensive content on the radio. To uncover any concerns audiences have about content on broadcast video on demand (BVoDs) and subscription video on demand (SVoDs). Regulation To understand awareness and perceptions of regulation across TV, radio, BVoD and SVoD services. Quality of content To understand perceptions of the quality of TV programmes and the reasons why audiences believe this may have changed. Advertising and commercial references To explore awareness of advertising and commercial references on TV. To explore whether audiences have any concerns about advertising on TV. The main objectives of the te…

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