Contract award · 13 Jul 2026

The Fares, Ticketing & Retail Subject Matter Expert

West Midlands Combined Authority awarded “The Fares, Ticketing & Retail Subject Matter Expert” to Waterman Aspen Limited for £151k on 13 Jul 2026.

Architecture & engineeringWest Midlands

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
West Midlands Combined Authority · Regional or local authority
Value
£151,200
Procedure
Call-off from a framework agreement
Sector
Architecture & engineering · Transport systems consultancy services (CPV 71311200)
Timeline
  1. Contract date13 Jul 2026
  2. Published28 Sep 2026Published 77 days after the contract date

Description

Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities. The services to be provided will include: • Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators, • Analysis of customer experience, accessibility, retail channels and customer journeys; • Development of strategic options, recommendations and implementations considerations for a future franchised environment; • Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements; • Benchmarking against industry best practise and emerging trends within the transport sector; • Development of strategic roadmaps, programme planning inputs and risk and dependency considerations; • Stakeholder engagement, workshop participation and …

About the supplier

More from West Midlands Combined Authority

All contracts

More won by Waterman Aspen Limited

All contracts

Recent architecture & engineering contracts

Sector overview