Procedure
Procedure as published: Other - Mini Competition via Ofcom Market Research Framework Agreement.
Key facts
- Buyer
- Ofcom · UK National Communications Regulator
- Supplier
- Ipsos UK
- Value
- £126,145
- Procedure
- Other - Mini Competition via Ofcom Market Research Framework Agreement
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date15 Jan 2026
- Published12 Mar 2026Published 56 days after the contract date
Description
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.
About the supplier
Ipsos UK: every public contract they have won, plus their Companies House record (company 00948470).