Contract award · 4 Feb 2025

Adults' Media Literacy Tracker

Ofcom awarded “Adults' Media Literacy Tracker” to Critical Research Ltd for £775k on 4 Feb 2025.

Business servicesLondon

BuyerOfcom
Value £775k
WinnerCritical Research Ltd SME

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Ofcom · Body governed by public law
Value
£775,271.93
Procedure
Call-off from a framework agreement
Sector
Business services · Market research services (CPV 79310000)
Region
London
Timeline
  1. Contract date4 Feb 2025
  2. Published18 Jul 2025Published 164 days after the contract date

Description

The primary objective is to provide robust research on an on-going basis into the different elements of adults' media literacy across key platforms, with a particular focus on the internet.

About the supplier

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