Who Won It

Contract award · 18 Feb 2026

BTA2177 - Analytics 360 with GA4 Properties

British Tourist Authority t/a VisitBritain/VisitEngland awarded “Analytics 360 with GA4 Properties” to Merkle for £112k on 18 Feb 2026.

IT servicesWest Midlands

BuyerBritish Tourist Authority t/a VisitBritain/VisitEngland
Value £112k
WinnerMerkle

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Buyer
British Tourist Authority t/a VisitBritain/VisitEngland · Body governed by public law
Supplier
Merkle
Value
£111,600
Procedure
Call-off from a framework agreement
Sector
IT services · Data analysis services (CPV 72316000)
Region
West Midlands
Official notice
View on Contracts Finder
Timeline
  1. Contract date18 Feb 2026
  2. Published5 Mar 2026Published 15 days after the contract date

Description

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

About the supplier

  • Merkle: every public contract they have won.

Other awards in the same procurement

Call-offs and awards published under the same process (for example a framework or dynamic purchasing system).

Date Contract Supplier Value
18 Feb 2026
Merkle £116k

More from British Tourist Authority t/a VisitBritain/VisitEngland

All contracts

More won by Merkle

All contracts

Recent IT services contracts

Sector overview