Contract award · 7 May 2025

Communications Affordability Tracker

Ofcom awarded “Communications Affordability Tracker” to Ipsos UK for £165k on 7 May 2025.

Business servicesLondon

BuyerOfcom
Value £165k
WinnerIpsos UK

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Ofcom · Body governed by public law
Supplier
Ipsos UK
Value
£165,090
Procedure
Call-off from a framework agreement
Sector
Business services · Market research services (CPV 79310000)
Region
London
Timeline
  1. Contract date7 May 2025
  2. Published18 Jul 2025Published 72 days after the contract date

Description

The Communications Affordability Tracker tracks the affordability of communication services among UK adults. It has been conducted via a CATI (Computer Assisted Telephone Interview) survey since June 2020, with c.1,000 interviews with UK adults aged 18+ conducted each wave. From its inception, it has moved from being conducted monthly, to bi-monthly, to quarterly, and now we will conduct it every six months. The tracker identifies those who are either the sole or joint decision-maker for communications services in their household and/or those who personally use a mobile phone. Quotas are set on age, gender, working status and geographical region. The sample also includes a Northern Ireland boost, which is subsequently down weighted in the UK representative results. This provides us with continued understanding of consumer affordability issues in the UK communications markets (covering mobile, landline, fixed broadband, pay-TV, and on-demand TV services). The study is designed to repor…

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