Procedure
Procedure as published: Other - Mini Competition via Ofcom Market Research Framework Agreement.
Key facts
- Buyer
- Ofcom · Body governed by public law
- Value
- £102,060
- Procedure
- Other - Mini Competition via Ofcom Market Research Framework Agreement
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date5 Feb 2026
- Published12 Mar 2026Published 35 days after the contract date
Description
To better understand Consumers' understanding and experiences of AI tools, specifically related to their consumer journey in Telecoms markets. We also want to understand how these are evolving over time. 1. To explore consumers' understanding and experiences of AI tools across the consumer journey for telecoms services, encompassing broadband, mobile, landline, and bundles of these services and others, as distinct different categories. An important aspect for us to understand is if there are any service-specific differences to consumers' attitudes, awareness, and usage. 2. We are interested in both residential and SMEs' (defined as businesses with up to 249 employees) understanding, attitudes and experiences of AI tools in their consumer journeys, particularly how they differ from each other. 3. To provide context and depth to our findings, we want to compare participants' experiences of AI tools in telecoms with other sectors, particularly regulated sectors such as finance, utilities…
About the supplier
Strat7 Limited, trading as Jigsaw Research: every public contract they have won, plus their Companies House record (company 07642707).